E-Commerce SEO has provided higher rankings and conversion rate which creates attention of several people across internet. This store exists on the web, where you will have to optimize the store for the sake of search engines. These search engines usually send some targeted visitors towards your website. It helps to improve your E-Commerce SEO.
Important Links
Make a list of places from where your competitors get their inbound links from. Linking is very important, but it is essential to link to other websites and get linked from relevant websites. Once you have that list of places, you can also link to such websites. Check out websites and see if a website has high spam score. If you find any high spam scores, delete those sites from your list, as these spammers will not make your eCommerce store look good with regards to SERPs. While search engines will reveal which all websites are linking to you. So, be aware and choose links wisely.
Research Competitors
Keywords Research is best factor which assists you to analyze excellent strategies your competitors are using. When you think about your competitors, you will have to go through their business and check how they are promoting their businesses online. If you read their blog and go through their website contents, you will be able to understand what exactly their products are, and how exactly they are offering their services. Knowing this, you will improve your ecommerce SEO.
Site Navigation
Study navigation of these competing sites and place your products page, as well as categories and descriptions. These important elements assist in sorting out flaws on your store. See to that, navigation is easy and smooth removing all complexities. You can understand about easy navigation by studying your competitors closely. Just begin searching biggest companies in your sphere, and how they have organized their website properly. If you have any idea, simply organize your website to make it look different.
Main Keywords
First check your competitors’ keywords on what they are focusing to get ranking. You will have to check domain authority, and know if their pages have high domain authority or lower than yours. If you don’t understand how to perform searches, just visit Moz, install this toolbar and it works for you. When you look at keyword gaps between your website and you competitors’ website, just consider keywords with high search volume and lower competition. These keywords will be much easier to get, than keywords with much higher difficulty.